In the last few years I have come across a wide range of brands, reading blogs from across the globe through the power of the internet. Brands which would not have been necessarily been accessible to me before, including indie labels and up and coming brands which spring up from practically nowhere.

I feel at this moment in time, I have tried enough polishes over the years to know the difference between good, the bad and ugly nail polish formulas. I also trust my judgement to know what to look for in brands which offer newer and better formulas. I keep in mind the shade range, better ingredients, longer wear time and improvement in your nails.

Some of the larger drugstore and mainstream brands are not able to create all encompassing nail products with a focus on colour, nail care and performance. Don’t get me wrong, I love a bargain but at the same time it nice to use products which tick all the nail boxes.

Anything I feature in my blog, I hope you will love, and I try and pick products to recommend which are available to you otherwise what is the point.

With this in mind, it inspired me to write this post to encourage you to maybe try a brand that you have never used before.

I know it easy to get swept up in hype surrounding brands, especially when you have heard every youtuber and blogger feature them. Then again at same time there is a reason why they are being featured, a main reason why everybody is jumping to the same conclusion.

Recently I have observed a few brands which keep cropping up constantly, which I have researched and I feel these are brands to keep your eye on.



Nailberry started as a salon, which opened in Chelsea London in 2011, providing a place where clients could relax and take good care of their nails.  It’s founder, Sonia Hully decided after successfully opening the salon, to create her own 4 free polish range in 2013, looking to cater to her clients needs.

With respect for nature and animals, she chose to not test on animals and concentrated her efforts on the quality of her polishes. Using the best laboratories to create her latest reinvention of her nail polish formula, she introduced L’Oxygéné in January 2015.

The L’Oxygéné formula is a 5 Free formula and does not contain formaldehyde, DBP, toluene, synthetic camphor, or formaldehyde resin within the polish.


The Nailberry l’Oxygéné formula features a breakthrough oxygen resin-complex with advanced oxygen technology.

This creates a non occlusive film that is both permeable to air and water and makes the polish highly adherent to the nail.

This formula is up there for me with long lasting gloss and never ending colour. It also includes an added UV filter to help discolouration and yellowing of nails.

The range is now available at Harvey Nichols, Selfridges and Anthropologie if you would like to check it out. Alternatively they are available directly from their website, priced at £14.50 each.



Another brand I keep seeing featured or mentioned on a regular basis is Soigné. French for ‘to take care of’, its a bit of a Ronseal tagline, hopefully doing exactly what it says on the bottle.

The shades are en vogue, sophisticated and are free from nasty chemicals to ensure nails stay healthy, which is essential for any nail polish consumer aware of polish ingredients.


Soigné’s formula contains up to 85% of Plant-sourced natural ingredients, without harmful carcinogens, a 5 Free formula, no animal testing and a vegan product.

A truly ECO nail polish brand it contains up natural ingredients such as wood pulp, cotton, potato, corn, wheat and manioc.The Soigné nail polish formula is quite unique – the polish experience is a good quality, eco friendly, trend led luxury.

Currently available from Birchbox and from their own website with free delivery, it has become more accessible in recent times if you wanted to try their range of products. They are priced at £11.00 each or a set of 3 for £26.00.

Smith & Cult


Smith & Cult is brand I have seen splashed around the blogosphere, mainly in the last year on American blogs. Yet it’s look always called to me with lovely shade range and it’s high end appearance.

Smith & Cult was created by beauty veteran Dineh Mohajer, Hard Candy cosmetics founder.

She spent several years developing colour collections and collaborations before bringing about the next evolution of beauty with Smith & Cult beauty range.

Smith and Cult’s Nailed Lacquer has an excellent reputation for flawlessly smooth coverage and brilliant shine. While the exclusive 5-Free formula is formulated without Dibutyl Phthalate, Toluene, Formaldehyde, Formaldehyde Resin and Camphor, it still remain a high performance product.

Recently stocked by Selfridges and Space NK, it has become that bit more available to try this excellent formula polish range. It is priced at £19.00 each, so definately at the pricer end of the polish spectrum.


Either way if you want to check out any of these ranges, most of these lines are available online, just a few clicks away. But definitely polishes worth checking out if you have the opportunity in person.

The selection of brands here maybe higher end, but on the whole are quality products. For me with these newer formulated polish ranges you will see and feel the difference in the products and how they work. It is sometimes worth the splurge.

What are your thoughts on these brands? Any experiences you care to share?
Let me know in the comments.